Smita, a formally trained Architect and an accomplished entrepreneur for 15+ years, has an intrinsic ability to add immense value to the marketing and operational areas of her businesses. Her strong acumen in real estate marketing, advertising, and structured finance have been proved extremely valuable for Brandniti, time and again.
Before Brandniti, Smita held the position of Co-Founder, Director & CEO for 9 years at iProperty.com India, an online real estate portal, an ASX Listed Company. Since the day of incorporation, she has contributed in many ways to the evolution of the agency to one of the leading real estate digital agencies in India. She spearheads company’s strategic marketing, business development, operations, partnerships, fundraising, and leads the team from the front.
She, being a thought-leader in digital communication ecosystem, understands the changing dynamics of the market. That’s why her prudent and timely moves to adapt to the changes hugely benefits her businesses.