She brings on board her immense experience of real estate marketing, advertising, architecture, structured finance across the project cycle. Smita envisions Brandniti as a platform to enable real estate developers to promote and market projects more effectively to its patrons. As a successful entrepreneur, Smita drives the agency by latest technology & innovation creating a valuable enterprise.
Smita has held leadership position for around 7 years. She is the Co- Founder & Director of iProperty.com India, venture of Horizon InfoVentures (P) Ltd, an IPGA Ltd invested company listed on ASX -an online real estate portal having presence in Asian countries namely Singapore, Malaysia, Hong Kong, Philippines and Indonesia and served as CEO of iProperty.com from Oct 2005 - March 2011. As CEO she has played a pivotal role in shaping the online market for the real estate portal in terms of marketing & advertising.
She has contributed in many ways to the evolution of the company to one of the largest real estate portal today in India while spearheading company's strategic marketing, business development, operations, partnerships and fund raising as core activities. She accomplished synergies for the portal with various real estate bodies such a CREDAI, MCHI Mumbai, BANM, MCHI Thane, etc. and have been representing company at various real estate events and conferences.
Smita has been regularly quoted by large media houses such as Times of India, Live Mint, Indian Express, Outlook, Business World, Mumbai Mirror, Mid-day etc. for her industry insights since past many years.
Awards and Accolades
• "Young Achiever of the Year Award 2011" by CMO Asia for Excellence in Branding & Marketing at Singapore from 25 countries.
• Finalist for Business World's "Young Entrepreneur 2010” at Mumbai.
• Finalist for the "Stevie Awards for Women in Business 2011" for Young Women Entrepreneur of the Year at New York, USA
Haresh believes that strategies aren't merely fanciful power point presentations but is in devising end to end solution- hence presenting immense value to the clients. He brings to the table proven acumen in marketing, sales, client servicing, business development, product designs and market analysis. These coupled with an innovative intent and an analytical understanding of project profitability only enriches the team Brandniti.
Haresh has in-depth understanding of the real estate markets with ability to strategize & implement marketing solutions. As a Professional, with rich experience of more than 14 years in real estate domain with large corporate houses such as Peninsula Land Ltd., G:Corp Group and IL&FS, he brings with him a Developers perspective for Project Branding and Marketing. He was instrumental in executing sales of more than 3 mn sq. ft for Commercial & Residential projects, achieving a total sale turnover of more than $100 mn
Haresh's stint with real estate started with Mymakaan.com a real estate Portal where he successfully led a team and was responsible for setting up the portal operations. He was responsible for entire development, from conceiving it to ensuring smooth functioning.
Haresh has masters degree in Graphics, Web Development, Animations & Multimedia from National Institute of Research & Development and has accomplish masters degree in Marketing.
He is also a Certified professional in Practice and Principles of Real Estate from IIRE, Mumbai (Associate of NAR, USA), specializing in Marketing, Sales, Client Servicing and Sales Planning.
Awards and Accolades
• Haresh was honoured in 2007 by Outlook Money Magazine for his outstanding contribution in Marketing & Sales of Real Estate thus recognizing his professional certification from IIRE.